It’s not a gym. It’s a lifestyle.

We’re not your typical gym.

CrossFit Incendia was founded in 2012 on the principles of fitness, community, accountability, and integrity. It is our mission to provide the best possible service, while helping people of all fitness levels improve their quality of life through fitness and health. Our community-based strength and conditioning fitness programs have delivered life-changing results to residents in North Peoria and the surrounding communities for several years.

Incendia is for everybody. We make sure we get to know all of our members and their families so we know we are doing everything possible to provide a safe environment where every member of our community has fun, feels comfortable and receives expert guidance on their fitness journey. Our heart is our community and giving back is our passion. Join the Incendia Family today!

A t Incendia, you will not spend countless hours on your own, only to be dissatisfied with your results. You will have a coach. You will be pushed every day you come into the gym. You will laugh. You will cry. You will make new friends. You will be in the best shape of your life. You will achieve things you never thought possible. AND, BEST OF ALL, YOU WILL HAVE FUN DOING IT. 

Conveniently located in the Arrowhead Ranch Office Park at 78th Avenue and Deer Valley, Incendia is HUGE. With over 11,000 square feet – split between indoor air-conditioned space and private outdoor space – this well-designed training facility may be the nicest CrossFit gym in the Phoenix-area. We have an ample supply of top-of-the-line equipment, a USA Weightlifting Club and open platforms, clean restrooms, a KidCare Center, a fully-equipped kitchen, a kitchen table where you can enjoy a cup of coffee with your friends, a keg full of cider, a backyard with a BBQ Grill….and a Disco Ball! Yes, we have a Disco Ball. You’ll want for nothing at Incendia because we are constantly updating and upgrading our facility and resources with YOU in mind. 

Whether your goal is to lose weight, get faster or stronger, make new friends OR all of the above – we’ll help you get there. We can adapt our program to any level of fitness. Don’t worry if you haven’t worked out in a while, just come in. We all have to start somewhere!

New to CrossFit Incendia and want to know more about our Programs?

What Makes us Different?

We cater to all athletes. With programs for ages six years and up, we’ve got something for just about everyone.

From our beginner-level CrossFit 101 Classes to our advanced CrossFit/CrossFit Competitors’ Classes, we’ll help you get into the best shape of your life or help you down the Road to Regionals with careful programming and expert coaching. Looking for a program for your children? We are a CrossFit Kids Registered Facility and we offer classes for ages 6-18 years under the watchful guidance of specialized CrossFit Kids Trainers. Want to perfect your Olympic Lifting? We have an open-entry USA Weightlifting Incendia Barbell Club Classes seven days per week and beginner-level Barbell Basics Classes with the best coaches in the Northwest Valley. Interested in Strongman, Endurance, Yoga, or Gymnastics? Take advantage of classes led by experts in each of these fields. Looking for a safe place for your kids to hang while you workout? We offer supervised babysitting for kids ages 6 weeks and up in our Incendia KidCare Center. Looking for a strong and passionate community?

Look no further.

The Incendia Family welcomes you with an open heart and arms wide open.

  • We always make a point to visit incendia when we come in town. Great group of owners and coaches and the box looks great! Thanks for always making us feel welcome!

    JJ Fioretto
  • Amazing community and a great group of coaches. Many people think CrossFit is only for sledgehammer swinging, bicep bulging fitness freaks but that is not what you'll find here. People of all ages and ability levels are able to participate and improve their overall health and fitness! If you are looking to make a change in your life, to finally take control of your weight, health, fitness, or anything else that motivates you then I highly recommend you try out a few intro sessions at CrossFit Incendia. Highly recommended!

    Patrick Newton
  • I have been a member since CrossFit Incendia opened its doors in November 2012. I have never been challenged in such a way that improved both my mental and physical abilities, all the while having fun doing it. The coaching staff are incredible teachers and motivators and there is a real community among members.

    Andrea Ptacek
  • Great facility, welcoming owners and staff, good programming and coaching. We're dropping in from Seattle and have had a chance to attend a couple of classes. Lisa and Brian, the owners, obviously care a great deal about making the CrossFit experience for the members and guests as good as possible. And, in case you have kids, they have a play area to keep them entertained while you workout. Highly recommended!

    Ryan C.
  • All I have to say is my life has been forever changed because of my coaches at Incendia. Not only am I getting healthier physically, but the coaches and members feed my soul with encouraging, uplifting, positives vibes and always feel 150% better walking out of there. They are the best of the best. They have every single member interest and safety at heart. I've made life long best friends from working out at Incendia! They constantly offer seminars to us to make us better with some of the best athletes in CrossFit. Love my gym and PROUD to be apart of it!! Brian and Lisa bend over backwards to accommodate for their members. They treat each member of incendia as if it was their own family member. It's my home away from home. I'm always so happy when I get to workout there. Now, how often can you say that about a GYM!?

    Jessica C.
  • I'm very new to CrossFit and decided to check this place out because of all the pictures I saw on Facebook. This gym exceeds your expectations on all's an upscale CrossFit gym, friendly staff, and has awesome trainers. The staff and members make you feel welcomed and motivate you when you want to quit. I could see why people get hooked to this place after trying out the FREE class.

    Raquel Q.
  • I walked into Incendia in September 2013 and I am so glad I did! I love my fellow Incendians, the coaches totally rock, and Brian & Lisa are the BEST!!! They are constantly looking out for the needs of us members and truly treat us like family! I will never set foot in a "regular gym" again! Joining Incendia is one of the best personal decisions I have ever made!!

    Toni C.
  • My goal was to better reflect the amount of training I do by losing body fat and increasing strength. I've tried many different diet plans but I couldn't sustain any of them. I train really hard and I thought that all I needed in a diet plan was good science but I was missing something really big. Because my coach invested in the mental and emotionally components of my eating, I succeeded where I used to fail.

  • My Coach has been an incredible help through the entire process, she was even able to help me through a week long work trip to The Netherlands where their eating habits our way different than ours (bonus - I learned how to calculate my Protein, Carbs, and Fat in Dutch).

  • Awesome place full of friendly people. It's a huge difference when the people are friendly instead of only the coaches. Great box!

    Dallin Hales
  • Loved it. Great community, great training, great workouts.

  • Great coaching staff. Well equipped gym. Large variety of classes and times.

    Jed Shields
  • I loved this place the moment I came in, it’s a very friendly environment and can cause a big change in your overall health. Very friendly employees.

    Andrew Glaefke
  • Great gym, awesome coaches, amazing people. Flexible hours and so much more

    Patrick Etheridge
  • Best Crossfit studio there is! Fantastic coaches, fabulous people, amazing workouts! If you want a challenging WOD, to get fit and healthy and make some new friends, Incendia is the place for you!

    Susie Dionne Gasparovic

Our Commitment to you

  • Reunite Families Through Fitness and Nutrition – we encourage members to bring their significant others and/or their kids. If you don’t have time to exercise because of the kids, bring them along!
  • Host Monthly Events and Outdoor Activities – we work hard and play harder. You will, too.
  • Teach You About Effective Nutrition – we don’t do chemical-filled, starvation diets at Incendia. We promote and live a whole-food lifestyle. Paleo, Flexible Dieting, The Zone…We’ll help you find success in your diet and lifestyle choices. We believe in the power of nutrition so much that Lisa is currently working on a Nutrition Certification.
  • Train Elite Athletes and Soccer Moms Alike – our coaches are highly trained and accredited to work with all athletes to achieve results for everyone, no matter your athletic background or fitness level.
  • Provide Top-Notch Coaching and Programming– we have a lot of experience. With over 70 years of CrossFit Experience,  our coaching staff also has more than 25 advanced CrossFit and Weightlifting Certifications. You can be sure that you are getting the best coach in the town. We walk the walk, we talk the talk….and we know what we are talking about.
  • Contribute to Charity – as much as often as we can by holding competitions, fundraisers, and other events.

And, Most Important – we will make you look better naked. Guaranteed!